Photo=KT&G South Korean tobacco manufacturer KT&G has officially launched its global superslim cigarette brand, ESSE, in Germany, signaling a full-scale entry into the European tobacco market. Starting with Germany—considered one of the most competitive battlegrounds for global brands—KT&G plans to expand ESSE’s brand recognition and market share across the continent. According to KT&G on July 14, ESSE Blue and ESSE Red have been available

(Photo=Hyundai Rotem) South Korea is emerging as a key defense partner for NATO member states, following a new deal to supply additional Hyundai Rotem K2 Black Panther main battle tanks to Poland. The move underscores Seoul’s growing role in filling Europe’s urgent defense needs, often outpacing traditional suppliers like France and Germany by offering faster deliveries and local production. On

(Photo=Hyundai Motor) Hyundai Motor Co., South Korea’s largest automaker, has unveiled the Ioniq 6 N, a high-performance electric sedan that combines motorsport technology with everyday usability. Several media outlets say the model sets a new benchmark for electrified performance. The Ioniq 6 N made its debut on July 10 at two events: a media showcase at the Hyundai N Archive

Photo=Instagram The South Korean government is set to launch a joint task force by the end of this month to combat stock price manipulation and other unfair trading practices in the domestic capital market. The move comes in response to growing concerns over illegal trading and is part of the government's broader effort to restore investor confidence and enhance market

Photo=CJ Olive Young Korea’s leading beauty retailer, CJ Olive Young (hereafter “Olive Young”), has officially launched K-Super Rookie with Young, an incubation program aimed at discovering and supporting the next generation of K-beauty brands with global potential. According to Olive Young on July 10, the program is a joint initiative with South Korea’s Ministry of SMEs and Startups, designed to help small and