Starbucks Korea resumed broad customer promotions on July 8, launching a summer campaign that offers Rewards members a free beverage and discounts on food items after delaying marketing activities earlier this year.
The promotion runs through Aug. 14 and is available to all members of the Starbucks Rewards loyalty program. Existing members received the coupons immediately, while customers who enroll by July 31 will receive them the following day.
Members can redeem the complimentary beverage coupon for a Tall (12-ounce) Caffè Americano, Caffè Latte or Vanilla Latte, served either hot or iced. Based on current menu prices, the offer covers beverages valued at up to approximately $4.
The company is also providing a coupon for 30% off selected food items, including sandwiches, cakes, pastries and ice cream.
Starbucks Korea said the campaign is part of its long-running customer rewards program. The Starbucks Rewards loyalty program had approximately 15 million members at the beginning of this year, according to the company.
The promotion marks the company’s return to full-scale customer marketing after postponing promotional events and the launch of its summer menu in May following controversy surrounding a campaign that coincided with the anniversary of South Korea’s May 18 pro-democracy movement.
Late last month, Starbucks Korea resumed sales of its summer seasonal beverages. The latest promotion signals a broader normalization of its marketing calendar.
The company has consistently used its Rewards program to drive customer engagement, offering beverage size upgrades, merchandise promotions, buy-one-get-one drink coupons and discounts on handcrafted beverages throughout the year.
A Starbucks Korea spokesperson said the latest campaign is part of the company’s established customer benefits program and not a special one-time promotion.
