If you’re planning a trip to South Korea this fall, mark September 27 on your calendar. Hanwha Group, one of Korea’s biggest conglomerates, is hosting its annual World Fireworks Festival along the Han River in Seoul, an event that draws over one million spectators every year.
This year marks the festival’s 26th edition, held under the theme “Light Up Together.” The show has become one of Seoul’s premier attractions, transforming the city’s skyline into a dazzling canvas of color and light. Beyond the spectacle, the festival is also a major economic driver—last year alone, it generated about $21 million in local economic impact.
For travelers, this is not just about fireworks. Expect vibrant street food stalls, bustling riverfront parks, and an electric atmosphere that spills from Yeouido into nearby neighborhoods. Hotels, restaurants, and local shops often benefit from the influx of visitors, making it a lively time to explore the city.
Authorities advise using public transportation since major roads around the river will be closed. Subway lines 5 and 9 are your best bets to reach Yeouido quickly and avoid the traffic. Arrive early if you want a good spot by the riverbank—locals often bring picnic mats and snacks to enjoy while waiting for the show.
The best part? Admission is completely free. The main fireworks display begins shortly after sunset, painting the Seoul night sky with one of Asia’s most unforgettable shows.
