Ma:nyo Factory, a leading Korean skincare brand, recently hosted an exclusive offline event in Los Angeles, inviting prominent influencers to experience its products and learn about the brand’s philosophy.
Building on the success of a similar event in New York this past February, the LA gathering aimed to forge deeper connections with local influencers, showcase Ma:nyo Factory’s signature products, including their popular “Pure Cleansing Oil,” and share insights into the brand’s core values. The event provided a platform for influencers to exchange opinions on K-beauty, express their expectations, and deepen their understanding of the brand.
The event featured both spa and culinary sessions, offering attendees a taste of Ma:nyo Factory’s unique approach to skincare and a memorable gastronomic experience. The spa session allowed influencers to directly experience Ma:nyo Factory’s bestsellers, building trust in the brand by allowing them to feel the products’ effectiveness firsthand.
The culinary experience, mirroring the New York event, was curated in collaboration with Chef Edward Lee, featuring a seven-course Korean meal inspired by Ma:nyo Factory’s key ingredients, such as soybeans and tofu. From appetizers to desserts, the meal embodied the brand’s philosophy of “Clean Ingredients from Nature,” creating a special dining experience that seamlessly conveyed Ma:nyo Factory’s story.
Ma:nyo Factory anticipates that these consecutive brand events in New York and Los Angeles will solidify its position in the U.S. market.
The brand and its Pure Cleansing Oil have been highlighted in leading publications as “a popular Korean cleansing product,” “a TikTok-favorite K-beauty brand,” and “the #1 product at Olive Young for many years.” Influencers’ content capturing the event has also generated positive buzz online, naturally increasing followers on Ma:nyo Factory’s official social media channels.
A Ma:nyo Factory representative stated, “The enthusiastic response from our New York event in February carried over to Los Angeles. We’ve seen a high level of interest in our brand through these events in major cities on both the East and West Coasts, and we plan to expand opportunities to connect with customers in person through a variety of events in the future.”
