(Dong-A ST) Artificial intelligence is beginning to influence not just how new drugs are discovered, but how existing experimental medicines are repositioned as competition tightens across major therapeutic markets. MetaVia, a U.S.-based biotech affiliated with Dong-A ST, one of South Korea’s established pharmaceutical companies with a growing focus on global drug development, said it has identified potential new uses for

(Photo=Nongshim) South Korea’s food exporters have shown that cultural familiarity can travel well. Instant noodles did it first. Skincare followed. Now, bottled water is testing whether the same playbook can work in a category where branding is subtle and differentiation is notoriously hard. Nongshim, the country’s largest packaged-food maker by global recognition, is positioning its bottled water brand Baeksansu as

Photo=SNS A Michelin-starred chef in South Korea has drawn attention after sharing a surprise encounter with members of global pop phenomenon BTS, offering fans a rare glimpse of the group in a relaxed, offstage setting. Hudukjuk, a prominent figure in South Korea’s Chinese cuisine scene, posted a group photo on social media showing himself alongside BTS members V, Jin, Jungkook

Photo=SK On SK On, a South Korean battery maker best known for supplying electric-vehicle batteries to global automakers, is moving into the defense sector as it seeks new growth engines beyond a slowing EV market—marking a rare push by a Korean company to compete in military-grade energy systems. The company, an affiliate of SK Group, is in talks with U.S.

(Photo=Coupang) The price of sanitary pads is rarely a catalyst for market disruption. In South Korea, it became one almost overnight. What changed was not consumer demand or raw-material costs, but a political signal. When President Lee Jae-myung publicly questioned why sanitary pads cost as much as 40% more domestically than in overseas markets, he pointed not to factories but