Paris Baguette, a South Korean bakery café chain, has posted its 18th consecutive quarter of sales growth in North America and plans to expand its U.S. and Canadian footprint to 300 stores by the end of this year.
The company’s U.S. unit said on August 8 that it opened 19 new locations in the second quarter, including its first store in Oklahoma, marking continued geographic expansion. Paris Baguette also signed 135 new franchise agreements during the quarter, an 89.5% increase from a year earlier, along with 100 new lease contracts.
Currently operating more than 230 stores in the U.S. and 13 in Canada, the chain aims to add over 60 more locations across North America by year-end. The growth has been supported by a robust franchisee support system covering site selection, store design, operations, training, and marketing. Its average store size of over 3,000 square feet and flexible layouts are designed to enhance both customer convenience and sales potential.
SPC Group, Paris Baguette’s parent company, is also investing in infrastructure to sustain the expansion. In February, it broke ground on a nearly six-acre advanced manufacturing facility in Burleson, Texas, scheduled for completion in 2027. The site will serve as a key hub to improve supply chain efficiency and support store growth across the region.
Darren Tipton, CEO of Paris Baguette’s U.S. operations, credited the brand’s strong competitiveness and franchise partners for the growth streak, adding that he looks forward to bringing the Paris Baguette experience to new communities across North America.
Looking ahead, Paris Baguette aims to operate 1,000 stores in the U.S. and 100 in Canada by 2030, further solidifying its position as a global brand in the North American bakery café market. Founded in 1988, the chain operates 3,750 stores in South Korea and more than 600 across 14 international markets, including China.
