Safety, Not Price, Is Redefining Competition in U.S. Trucking

(Photo=CJ Logistics)

In the U.S. truckload industry, safety performance is emerging as a central competitive metric, reshaping how carriers manage costs, win contracts and secure long-term relationships with shippers.

Driver shortages, rising insurance premiums and tighter regulatory scrutiny have pushed accident control beyond basic compliance. For many carriers, safety records now directly affect insurance costs and bid competitiveness, elevating operational discipline to a strategic priority.

That shift is reflected in the latest Fleet Safety Awards released by the Truckload Carriers Association. CJ Logistics Transportation, the U.S. trucking arm of South Korea–based CJ Logistics, ranked first in the Division I category, which covers carriers logging fewer than five million miles annually. The rankings are based on accident frequency per million miles driven, calculated from verified operational data rather than self-reported claims.

Within the U.S. freight industry, the Fleet Safety Awards are widely regarded as a practical benchmark. Insurers, shippers and logistics providers use the results to assess operational risk at a time when accident-related costs increasingly shape insurance premiums and contract terms. By leading its division, CJ Logistics Transportation positioned itself among the strongest safety performers in the small and midsize carrier segment.

The result also qualified the company for consideration for the program’s Grand Prize, which spans two mileage groups divided at an annual threshold of 25 million miles. The overall winner is scheduled to be announced at the TCA Truckload 2026 Convention later this winter.

The recognition comes as the U.S. freight market undergoes a broader recalibration. Labor constraints and regulatory pressure have elevated accident rates from a background statistic to a key indicator of financial resilience. Shippers, facing their own supply-chain risk management demands, are increasingly weighing safety performance alongside pricing when allocating freight and negotiating longer-term contracts.

CJ Logistics Transportation has expanded driver training programs, invested in vehicle safety systems and implemented data-driven fleet management across its U.S. operations. The award suggests those measures are yielding tangible results at a moment when safety performance is closely tied to commercial viability.

The U.S. carrier is part of CJ Logistics’ broader North American expansion, which has emphasized operational discipline over aggressive price competition. The outcome highlights how a Korean logistics group is gaining traction in the U.S. market by meeting—and in this case exceeding—domestic safety standards.

All category winners, including CJ Logistics Transportation, are scheduled to receive formal recognition at the TCA 2026 Safety and Security Conference in Oklahoma City in June.

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Jin Lee

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