
Can Nongshim Turn “K-Water” Into Its Next Global Export?
South Korea’s food exporters have shown that cultural familiarity can travel well. Instant noodles did it first. Skincare
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South Korea’s food exporters have shown that cultural familiarity can travel well. Instant noodles did it first. Skincare

A Michelin-starred chef in South Korea has drawn attention after sharing a surprise encounter with members of global

SK On, a South Korean battery maker best known for supplying electric-vehicle batteries to global automakers, is moving

The price of sanitary pads is rarely a catalyst for market disruption. In South Korea, it became one
(Photo=Office of the President of the Republic of Korea) South Korea and the United Arab Emirates have signed a sweeping long-term cooperation pact that could shift competitive dynamics in several global industries closely followed by U.S. investors, including nuclear energy, defense manufacturing and artificial intelligence infrastructure. Framed by South Korean President Lee Jae-myung and UAE President Mohammed bin Zayed as
(Photo=Hyubdai Motor Group) Hyundai Motor Group Executive Chair Chung Euisun said the company expects a more stable operating environment in the United States starting in 2026, following an agreement between Washington and Seoul that clarifies how tariffs on Korea-built vehicles will be applied. Speaking at a business roundtable in Abu Dhabi, Chung said the formalized timeline gives the automaker greater
Photo=Motionelements Investor sentiment in the crypto market has deteriorated sharply in November, pushing nearly $1.8 billion out of BlackRock’s spot Bitcoin ETF in just the first 18 days of the month. According to data cited by CoinDesk on Nov. 19, BlackRock’s fund recorded $1.26 billion in net outflows between Nov. 1 and 18 — the largest monthly withdrawal since the ETF debuted
Photo=Nonshim South Korea’s Nongshim has named K-pop sensation aespa as the first-ever global brand ambassadors for its flagship instant noodle brand, Shin Ramyun, the company announced Tuesday. The move is part of Nongshim’s broader push to expand the product’s global footprint under the slogan “Spicy Happiness in Noodles.” The partnership comes with a new commercial in music-video format, released on
Photo=Hyundai Motor Hyundai Motor is expanding its push into the North American off-road market with a new design studio dedicated exclusively to its growing lineup of XRT (Extreme Rugged Terrain) vehicles. The company’s U.S. design arm, Hyundai Design North America (HDNA), recently opened The Sandbox, an off-road innovation space located inside its Redlands, California facility, Hyundai said on Nov. 18. The