(Photo=Hyundai Motor Group) Hyundai Motor held onto second place in Vietnam’s auto market last year, but the South Korean carmaker is losing ground to Toyota as a widening sales gap underscores a shift in a market once defined by a tight two-horse race. Hyundai sold 53,229 vehicles in Vietnam in 2025, according to the Vietnam Automobile Manufacturers Association, a 20.8%

(Photo=Exo X) EXO, one of South Korea’s most commercially successful K-pop acts of the past decade, released its eighth studio album, Reverxe, early Wednesday on the U.S. West Coast, marking the group’s first full-length release in more than two years and its most complete return since members began cycling through South Korea’s mandatory military service. The album became available at

Photo=Cj Olive Young CJ Olive Young has entered into a strategic partnership with U.S. beauty retailer Sephora, forming what executives describe as a “beauty alliance” aimed at accelerating the global expansion of K-beauty brands. Sephora said on January 20 that it had signed a strategic partnership agreement with CJ Olive Young. Beginning this fall, the two companies will roll out

Photo=Bighit Music For centuries, Korea’s cultural identity has been shaped by royal palaces, ceremonial gates and Confucian traditions embedded in stone and wood. Today, that heritage is increasingly being reframed through a different medium: global pop music. K-pop supergroup BTS has emerged as a symbolic link between Korea’s historical legacy and its contemporary cultural influence, positioning modern entertainment as a

Photo=Chanel South Korea has emerged as one of the world’s most stable luxury-goods markets, giving global brands confidence to raise prices year after year even as demand softens elsewhere. Major luxury houses including Chanel, Hermès, Rolex and Van Cleef & Arpels have implemented price increases in South Korea early this year, continuing a pattern that has become increasingly routine. Industry