Photo=Samsung Samsung is testing a bold new perk in Europe: free electricity for running its laundry appliances—if consumers use them during specific off-peak hours. The South Korean tech giant announced this week that it has expanded its partnership with Dutch energy supplier Coolblue Energy, allowing customers to operate Samsung washing machines, dryers, and washer-dryer combos without paying for power between

(Photo=Sony Pictures) South Korea’s beloved instant noodles are having a Wall Street moment, thanks to a starring role in Netflix’s new animated film “KPop Demon Hunters.” Shares of Nongshim, the country’s largest noodle maker and producer of Shin Ramyun, closed at $347 on Thursday, up 24.6% year-over-year. Nearly 30% of those gains came in the past month alone, following multiple

Photo=Hyundai Motor Hyundai Motor is hitting the brakes on its long-term electric vehicle (EV) plans, shortening its investment timeline from 10 years to just five. The move comes as global EV demand slows, competition intensifies, and regulatory uncertainties make the auto market increasingly unpredictable. The South Korean automaker has also scrapped its explicit EV production and sales targets, signaling a

(Photo=LUCIDO-L Youtube) BTS’s Jin is back in the spotlight as Japanese beauty giant Mandom Corporation has named him the new ambassador for its Lucido-L haircare line — a move that underscores the growing global pull of K-pop stars in the consumer market. The campaign will first roll out online on September 17, with TV commercials set to hit Japanese screens

Photo=Lotte Lotte, one of South Korea’s largest department store operators, is betting big on the rising influence of Korean culture in Southeast Asia. The retail group announced plans to establish its regional headquarters in Singapore, underscoring its ambition to capture growing demand for Korean fashion, beauty, and lifestyle products. The new hub will serve as Lotte’s command center for Southeast