(Photo=Kim Soo-hyun instagram) One of South Korea’s biggest Hallyu stars, Kim Soo-hyun, is in the spotlight once again — but

(Photo=TXT CDO facebook) South Korea’s leading soju maker Hite Jinro is teaming up with K-pop boy band Tomorrow X Together

(Photo=Sony Pictures) South Korea’s beloved instant noodles are having a Wall Street moment, thanks to a starring role in Netflix’s

(Photo=LUCIDO-L Youtube) BTS’s Jin is back in the spotlight as Japanese beauty giant Mandom Corporation has named him the new

Photo=Bang Si-hyuk instagram Bang Si-hyuk, the billionaire music producer who built BTS into a global pop juggernaut, is set to

Photo=TVING The unique competition series K-Popped, which brings together international pop stars and K-Pop idols, is showing early signs of

Photo=Netflix Netflix’s animated hit K-Pop Demon Hunters has become a surprise global phenomenon, blending the flash of K-pop with Korean

Photo=Neflix, BUSAN International Film Festival Netflix’s breakout animated hit K-Pop Demon Hunters—already a pop culture phenomenon in the United States—will

Photo=Nongshim’s Nongshim, South Korea’s leading instant noodle maker and the company behind the iconic Shin Ramyun, is teaming up with

Photo=CJ ENM CJ ENM’s legal drama Seocho-dong, which aired on South Korea’s tvN, has launched exclusively on Japanese streaming platform U-NEXT,