{"id":7725,"date":"2026-01-18T17:37:26","date_gmt":"2026-01-19T01:37:26","guid":{"rendered":"http:\/\/54.162.83.219\/?p=7725"},"modified":"2026-01-18T17:37:27","modified_gmt":"2026-01-19T01:37:27","slug":"emart-us-grocery-new-seasons-oregon","status":"publish","type":"post","link":"https:\/\/guru.today\/?p=7725","title":{"rendered":"E-Mart\u2019s U.S. Grocery Strategy Gains Traction as New Seasons Market Tops Oregon Rankings"},"content":{"rendered":"\n
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(Photo=Shinsegae)<\/figcaption><\/figure>\n\n\n\n

E-Mart\u2019s long-running bet on the U.S. grocery market is beginning to show tangible returns, as New Seasons Market\u2014the Oregon-based chain it acquired in 2019\u2014was named the state\u2019s top grocery store by food publication Lovefood, underscoring growing local validation of the South Korean retailer\u2019s overseas strategy.<\/p>\n\n\n\n

Lovefood, a U.K.-based outlet, selected New Seasons Market as Oregon\u2019s representative in its nationwide ranking of leading grocery chains, citing customer reviews, prior industry recognition and editorial site visits. The publication highlighted the chain\u2019s emphasis on fresh and organic products, close partnerships with local farmers and a long-standing commitment to return 10% of after-tax profits to local communities.<\/p>\n\n\n\n

The recognition brings renewed attention to E-Mart\u2019s acquisition of New Seasons Market for roughly $200 million through its U.S. subsidiary, Good Food Holdings. At the time, the deal marked E-Mart\u2019s largest overseas investment and a strategic entry into the premium grocery segment of what remains the world\u2019s most competitive food retail market.<\/p>\n\n\n\n

Unlike some foreign retailers that have struggled to transplant domestic operating models to the U.S., E-Mart opted for a light-touch approach. The company largely preserved New Seasons Market\u2019s local management, brand identity and merchandising philosophy, while selectively applying logistics efficiencies and sourcing expertise developed in Korea. People familiar with the business say the approach has helped improve profitability without diluting the chain\u2019s regional character.<\/p>\n\n\n\n

Founded in the Pacific Northwest, New Seasons Market now operates 22 stores across Oregon and Washington State and employs about 2,700 people. Its focus on prepared foods and organic offerings has allowed it to compete effectively with national players such as Whole Foods Market, despite operating at a smaller scale.<\/p>\n\n\n\n

E-Mart said its U.S. grocery operations generated more than $1.3 billion in revenue in 2023, supported by a portfolio of West Coast premium brands that also includes Bristol Farms and Lazy Acres. Industry analysts say the Lovefood ranking reinforces the view that E-Mart\u2019s U.S. expansion hinges less on rapid store growth and more on acquiring established regional brands with loyal customer bases and scaling them carefully.<\/p>\n\n\n\n

The company has said it will continue investing in New Seasons Market, prioritizing selective store openings and deeper capabilities in premium grocery categories as it seeks to strengthen its foothold in the U.S. food retail market.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-Mart\u2019s long-running bet on the U.S. grocery market is beginning to show tangible returns, as New Seasons Market\u2014the<\/p>\n","protected":false},"author":7,"featured_media":7727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[38,33,54],"tags":[],"class_list":["post-7725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-stories","category-global-lens","category-top-section"],"yoast_head":"\nE-Mart\u2019s U.S. Grocery Strategy Gains Ground in Oregon<\/title>\n<meta name=\"description\" content=\"New Seasons Market, owned by E-Mart, topped Oregon grocery rankings, signaling growing traction for the Korean retailer\u2019s U.S. strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guru.today\/?p=7725\" \/>\n<meta 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