{"id":7457,"date":"2026-01-03T11:00:00","date_gmt":"2026-01-03T19:00:00","guid":{"rendered":"http:\/\/54.162.83.219\/?p=7457"},"modified":"2026-01-01T21:24:33","modified_gmt":"2026-01-02T05:24:33","slug":"samsung-electronics-roh-tae-moon-ai-transition","status":"publish","type":"post","link":"https:\/\/guru.today\/?p=7457","title":{"rendered":"Samsung Aims to Lead AI Shift in Devices, CEO Tells Employees in New Year Message"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"http:\/\/54.162.83.219\/wp-content\/uploads\/tm-roh-editorial-unpacked-2023-featured-1.png\" alt=\"\" class=\"wp-image-7476\" style=\"width:930px;height:auto\" srcset=\"https:\/\/guru.today\/wp-content\/uploads\/tm-roh-editorial-unpacked-2023-featured-1.png 800w, https:\/\/guru.today\/wp-content\/uploads\/tm-roh-editorial-unpacked-2023-featured-1-300x200.png 300w, https:\/\/guru.today\/wp-content\/uploads\/tm-roh-editorial-unpacked-2023-featured-1-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Photo=Samsung<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung Electronics will push to embed artificial intelligence across its devices, services and internal operations as part of a sweeping effort to establish leadership in the global AI transition, the company\u2019s device chief said in a New Year address to employees.<br><br>Roh Tae-moon, CEO of Samsung\u2019s Device eXperience (DX) division, said Thursday that the company must \u201corganically integrate AI technologies into all DX devices and services\u201d to deliver differentiated customer experiences. \u201cOur goal is to become a leading company driving the AI transition,\u201d he said.<br><br>Roh framed the initiative\u2014internally referred to as \u201cAX,\u201d or AI transformation\u2014as a fundamental shift in how Samsung\u2019s workforce thinks and operates, rather than a simple adoption of new tools. \u201cAX is about transforming our mindset and work processes at a foundational level,\u201d he said. \u201cBy leveraging AI, we can innovate the way we work, improve speed and significantly enhance productivity.\u201d<br><br>The message underscores the mounting pressure on Samsung, the world\u2019s largest smartphone and television maker, to redefine its consumer electronics business around AI as rivals including Apple, Google and Chinese manufacturers race to embed generative AI and on-device intelligence into their products.<br><br>Roh pointed to Samsung\u2019s technological capabilities and risk-management discipline as competitive advantages in a volatile global market. \u201cOur technology leadership and proactive risk management can turn crises into opportunities,\u201d he said, urging teams to secure market leadership through \u201coverwhelming product competitiveness and strong crisis response.\u201d<br><br>He also stressed agility and rapid execution, calling on managers to sense market shifts in real time and respond flexibly. The remarks reflect the faster product cycles and software-driven competition that have come to define the consumer tech industry.<br><br>Notably, Roh emphasized compliance as a non-negotiable priority, a point that resonates in a company that has faced governance challenges in the past. \u201cCompliance is a core value that both the company and its employees must uphold,\u201d he said. \u201cWe must build an unwavering compliance culture to ensure a sustainable future.\u201d<br><br>Samsung released separate New Year messages for its two main business units\u2014the DX division and the Device Solutions (DS) semiconductor unit, which is led by Vice Chairman Jun Young-hyun\u2014highlighting their distinct strategic agendas. The company also said it will no longer hold a traditional New Year kickoff ceremony, choosing instead to communicate its annual direction through written and video messages from top executives.<br><br>The shift in tone and format suggests Samsung is adapting its internal communications as it seeks to accelerate decision-making and align its vast workforce behind its AI ambitions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung Electronics will push to embed artificial intelligence across its devices, services and internal operations as part of<\/p>\n","protected":false},"author":6,"featured_media":7476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[38,34],"tags":[],"class_list":["post-7457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-stories","category-opinion-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Samsung Aims to Lead AI Shift in Devices, CEO Tells Employees in New Year Message | GURU TODAY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/54.162.83.219\/samsung-electronics-roh-tae-moon-ai-transition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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