{"id":7100,"date":"2025-12-08T11:00:00","date_gmt":"2025-12-08T19:00:00","guid":{"rendered":"http:\/\/54.162.83.219\/?p=7100"},"modified":"2025-12-07T16:44:22","modified_gmt":"2025-12-08T00:44:22","slug":"hyundai-jaehoon-chang-autonomous-driving-internalization","status":"publish","type":"post","link":"https:\/\/guru.today\/?p=7100","title":{"rendered":"Hyundai\u2019s Jaehoon Chang says autonomous driving must be \u201cinternalized\u201d as automaker pushes for top-tier strategy"},"content":{"rendered":"\n
\"\"
Photo=Hyundai Motor Group<\/figcaption><\/figure>\n\n\n\n

Hyundai Motor Group\u2019s Vice Chairman Jaehoon Chang said the company must deepen its in-house expertise in autonomous-driving technology, even as the auto industry struggles to deploy fully self-driving systems on a broad scale.<\/p>\n\n\n\n

Speaking to reporters near Seoul on Thursday, Mr. Chang acknowledged that Hyundai\u2019s U.S.-based autonomous joint venture, Motional, lags behind Alphabet Inc.\u2019s Waymo in performance. Still, he said developing and controlling the underlying technology internally is essential for Hyundai\u2019s future competitiveness.<\/p>\n\n\n\n

\u201cWe\u2019re still some distance away from generalized full self-driving and full commercialization,\u201d Mr. Chang said. \u201cBut securing and internalizing the technology is the direction we must keep moving in.\u201d<\/p>\n\n\n\n

His comments follow the recent resignation of the executive leading Hyundai\u2019s software-focused vehicle platform division, raising questions about the pace of the automaker\u2019s shift toward software-defined cars. Asked about Tesla Inc.\u2019s driver-assistance system entering the Korean market, Mr. Chang said Hyundai needs more time to evaluate the technology.<\/p>\n\n\n\n

Mr. Chang also outlined a strategic pivot beyond vehicle manufacturing, emphasizing expansions into energy systems, hydrogen solutions and artificial intelligence. He pointed to Chinese electric-vehicle maker Xpeng Inc., which has branched into semiconductors and aerial mobility, as an example of how competitors are diversifying.<\/p>\n\n\n\n

\u201cWhat matters most is achieving a clear competitive gap as a true top-tier player,\u201d he said, adding that 2025 will be focused on executing this strategy.<\/p>\n\n\n\n

Hyundai is also pursuing hydrogen-technology partnerships with both General Motors Co. and Toyota Motor Corp., covering areas such as fuel-cell systems, storage standards and regulatory alignment, Mr. Chang said. The automaker plans to expand its hydrogen fuel-cell vehicle lineup beyond the Nexo SUV to multiple vehicle classes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hyundai Motor Group\u2019s Vice Chairman Jaehoon Chang said the company must deepen its in-house expertise in autonomous-driving technology,<\/p>\n","protected":false},"author":6,"featured_media":7102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[38,34],"tags":[],"class_list":["post-7100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-stories","category-opinion-insights"],"yoast_head":"\nHyundai\u2019s Jaehoon Chang Says Autonomous Driving Must Be Internalized for Top-Tier Strategy<\/title>\n<meta name=\"description\" content=\"Hyundai Vice Chairman Jaehoon Chang says internalizing autonomous-driving technology is key to the group\u2019s top-tier strategy, as Hyundai expands into AI, energy and hydrogen partnerships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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