{"id":6129,"date":"2025-09-19T09:00:00","date_gmt":"2025-09-19T16:00:00","guid":{"rendered":"http:\/\/54.162.83.219\/?p=6129"},"modified":"2025-09-18T21:49:50","modified_gmt":"2025-09-19T04:49:50","slug":"bts-jin-lucido-l-haircare-ambassador","status":"publish","type":"post","link":"https:\/\/guru.today\/?p=6129","title":{"rendered":"BTS\u2019s Jin Tapped as New Face of Japanese Haircare Brand Lucido-L"},"content":{"rendered":"\n
\"\"
(Photo=LUCIDO-L Youtube)<\/figcaption><\/figure>\n\n\n\n

BTS\u2019s Jin is back in the spotlight as Japanese beauty giant Mandom Corporation has named him the new ambassador for its Lucido-L haircare line \u2014 a move that underscores the growing global pull of K-pop stars in the consumer market.<\/p>\n\n\n\n

The campaign will first roll out online on September 17, with TV commercials set to hit Japanese screens starting October 14. <\/p>\n\n\n\n

Mandom, best known internationally for brands like Gatsby and Bifesta, has typically relied on Japanese celebrities for its promotions, making Jin\u2019s appointment a notable shift toward tapping Korean star power.<\/p>\n\n\n\n

Jin already boasts a packed portfolio of brand deals across industries, from luxury fashion and sportswear to consumer electronics and food products. <\/p>\n\n\n\n

Since completing his mandatory military service in South Korea last year, he has resumed both entertainment projects and commercial endorsements.<\/p>\n\n\n\n

His impact on sales is well documented. South Korea\u2019s Amorepacific reported a jump in sales of its Laneige skincare line during Jin\u2019s promotional stint, later expanding its retail footprint in the U.S. through Sephora.<\/p>\n\n\n\n

Even the food industry has seen results. In 2022, Ottogi launched Jin-branded instant noodles for overseas markets. <\/p>\n\n\n\n

Its U.S. subsidiary went on to post $37.9 million in revenue in the first half of 2023, a year-over-year increase, with exports continuing to climb into 2024.<\/p>\n\n\n\n

Jin\u2019s latest partnership with Lucido-L not only highlights his individual star power but also reflects how South Korean entertainers are reshaping marketing strategies across Asia and beyond \u2014 including in the U.S., where K-pop\u2019s influence shows no signs of slowing.<\/p>\n","protected":false},"excerpt":{"rendered":"

BTS\u2019s Jin is back in the spotlight as Japanese beauty giant Mandom Corporation has named him the new<\/p>\n","protected":false},"author":7,"featured_media":6131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[38,37],"tags":[],"class_list":["post-6129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-stories","category-k-ent"],"yoast_head":"\nBTS\u2019s Jin Named Lucido-L Haircare Ambassador<\/title>\n<meta name=\"description\" content=\"BTS\u2019s Jin becomes ambassador for Japan\u2019s Lucido-L haircare, marking a shift as K-pop star power drives Asian beauty marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guru.today\/?p=6129\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTS\u2019s Jin Tapped as New Face of Japanese Haircare Brand Lucido-L\" \/>\n<meta property=\"og:description\" content=\"BTS\u2019s Jin becomes ambassador for Japan\u2019s Lucido-L haircare, marking a shift as K-pop star power drives Asian beauty marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guru.today\/?p=6129\" \/>\n<meta property=\"og:site_name\" content=\"GURU TODAY\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-19T16:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guru.today\/wp-content\/uploads\/\uc2a4\ud06c\ub9b0\uc0f7-2025-09-19-\uc624\ud6c4-1.46.49.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1917\" \/>\n\t<meta property=\"og:image:height\" content=\"939\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jin Lee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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