{"id":5584,"date":"2025-08-01T11:00:00","date_gmt":"2025-08-01T18:00:00","guid":{"rendered":"http:\/\/54.162.83.219\/?p=5584"},"modified":"2025-07-30T18:09:01","modified_gmt":"2025-07-31T01:09:01","slug":"lg-bear-robotics-europe-launch-uk-servi-plus","status":"publish","type":"post","link":"https:\/\/guru.today\/?p=5584","title":{"rendered":"LG\u2019s Bear Robotics Sets Sights on Europe with UK Launch of Servi+ Robots"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"875\" height=\"629\" src=\"http:\/\/54.162.83.219\/wp-content\/uploads\/art_17538421266149_28f569.png\" alt=\"\" class=\"wp-image-5587\" srcset=\"https:\/\/guru.today\/wp-content\/uploads\/art_17538421266149_28f569.png 875w, https:\/\/guru.today\/wp-content\/uploads\/art_17538421266149_28f569-300x216.png 300w, https:\/\/guru.today\/wp-content\/uploads\/art_17538421266149_28f569-768x552.png 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><figcaption class=\"wp-element-caption\">Photo=Bear Robotics<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bear Robotics, a service robot company backed by LG Electronics, is officially entering the European market through a new partnership with UK-based foodservice equipment distributor Jestic Foodservice Solutions. The deal marks a major step in Bear\u2019s global expansion, with the company aiming to meet growing automation demands across the food and hospitality sectors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the collaboration, Jestic has begun showcasing Bear\u2019s flagship autonomous serving robot, Servi+, at its development kitchen in Paddock Wood, Kent. Bear will handle product development and technical support, while Jestic takes charge of sales, distribution, and live product demonstrations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership is designed to provide scalable automation solutions that address two key industry challenges: labor shortages and operational inefficiencies. With the UK serving as an initial launchpad, both companies hope to drive adoption of service robotics across Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Giving customers the opportunity to see and interact with Servi+ in a real-world kitchen environment is expected to boost awareness and trust in the product,&#8221; the companies said in a joint statement. &#8220;This could pave the way for wider deployment and increased sales across the region.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is Servi+?<br>Servi+ is an AI-powered, autonomous serving robot capable of carrying more than 16 dishes at once and delivering to multiple tables simultaneously. It\u2019s equipped with adaptive LED lighting, customizable displays, and can navigate uneven surfaces with ease. The robot also supports up to four large trays, making it suitable for a variety of foodservice environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in Silicon Valley in 2017, Bear Robotics has quickly become a leader in the commercial robot space. The company operates in the U.S., South Korea, Japan, and opened its European hub in Dublin in 2023. Its partnership with Jestic signals an aggressive move into the UK and broader European markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strategic Expansion Across Europe<br>The UK is seen as an ideal entry point due to its large dining-out culture and growing interest in automation. Bear Robotics plans to use its partnership with Jestic to establish a strong local track record, with an eye toward expanding into Germany, France, and other European markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLabor costs continue to be a major concern in the restaurant industry,\u201d said Michael Eyre, Product Director at Jestic. \u201cWe\u2019re proud to introduce a solution that not only boosts efficiency but also improves staff satisfaction by reducing physical strain and burnout.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bear Robotics CEO John Ha added, \u201cWe\u2019re excited that industry professionals visiting Jestic\u2019s test kitchen can experience Servi+ firsthand. Our mission is to transform the foodservice industry through innovation, and we\u2019re eager to bring our technology to more businesses across the UK and beyond.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LG\u2019s Role and Vision<br>LG Electronics acquired a 21% stake in Bear Robotics in March 2023 with a $60 million investment, and increased its ownership to 30% earlier this year, effectively taking over management control. Bear will now serve as LG\u2019s commercial robotics arm, while LG focuses on home and industrial automation technologies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As labor challenges continue to pressure the foodservice industry, LG and Bear are betting that robots like Servi+ can fill the gap \u2014 efficiently, reliably, and at scale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bear Robotics, a service robot company backed by LG Electronics, is officially entering the European market through a<\/p>\n","protected":false},"author":6,"featured_media":5587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[38,28,54],"tags":[],"class_list":["post-5584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-stories","category-biz-beyond","category-top-section"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LG\u2019s Bear Robotics Expands to Europe with UK Launch of Servi+ Robots<\/title>\n<meta name=\"description\" content=\"LG-backed Bear Robotics enters the European market by partnering with UK distributor Jestic to launch its autonomous serving robot, Servi+. The move accelerates its global expansion in the foodservice automation industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guru.today\/?p=5584\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LG\u2019s Bear Robotics Sets Sights on Europe with UK Launch of Servi+ Robots\" \/>\n<meta property=\"og:description\" content=\"LG-backed Bear Robotics enters the European market by partnering with UK distributor Jestic to launch its autonomous serving robot, Servi+. The move accelerates its global expansion in the foodservice automation industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guru.today\/?p=5584\" \/>\n<meta property=\"og:site_name\" content=\"GURU TODAY\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-01T18:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guru.today\/wp-content\/uploads\/art_17538421266149_28f569.png\" \/>\n\t<meta property=\"og:image:width\" content=\"875\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"WooJae Adams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WooJae Adams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5584#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5584\"},\"author\":{\"name\":\"WooJae Adams\",\"@id\":\"https:\\\/\\\/guru.today\\\/#\\\/schema\\\/person\\\/2828282da168fd40c6c71cc5c58063b4\"},\"headline\":\"LG\u2019s Bear Robotics Sets Sights on Europe with UK Launch of Servi+ Robots\",\"datePublished\":\"2025-08-01T18:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5584\"},\"wordCount\":524,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guru.today\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5584#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guru.today\\\/wp-content\\\/uploads\\\/art_17538421266149_28f569.png\",\"articleSection\":[\"All Stories\",\"Biz &amp; Beyond\",\"Top section\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guru.today\\\/?p=5584#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5584\",\"url\":\"https:\\\/\\\/guru.today\\\/?p=5584\",\"name\":\"LG\u2019s Bear Robotics Expands to Europe with UK Launch of Servi+ Robots\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guru.today\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5584#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5584#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guru.today\\\/wp-content\\\/uploads\\\/art_17538421266149_28f569.png\",\"datePublished\":\"2025-08-01T18:00:00+00:00\",\"description\":\"LG-backed Bear Robotics enters the European market by partnering with UK distributor Jestic to launch its autonomous serving robot, Servi+. 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