{"id":5512,"date":"2025-07-24T10:00:00","date_gmt":"2025-07-24T17:00:00","guid":{"rendered":"http:\/\/54.162.83.219\/?p=5512"},"modified":"2025-07-24T00:07:41","modified_gmt":"2025-07-24T07:07:41","slug":"hyundai-nexo-us-sales-decline","status":"publish","type":"post","link":"https:\/\/guru.today\/?p=5512","title":{"rendered":"U.S. Hydrogen Vehicle Market Contracts Sharply\u2014Hyundai NEXO Sales Drop 26.7%, Toyota Mirai Down 85.8%"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"http:\/\/54.162.83.219\/wp-content\/uploads\/NEXO-1024x432.webp\" alt=\"\" class=\"wp-image-5515\" srcset=\"https:\/\/guru.today\/wp-content\/uploads\/NEXO-1024x432.webp 1024w, https:\/\/guru.today\/wp-content\/uploads\/NEXO-300x127.webp 300w, https:\/\/guru.today\/wp-content\/uploads\/NEXO-768x324.webp 768w, https:\/\/guru.today\/wp-content\/uploads\/NEXO-1536x648.webp 1536w, https:\/\/guru.today\/wp-content\/uploads\/NEXO-2048x864.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(Photo=Hyundai)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">South Korea\u2013based automaker Hyundai is facing a downturn in its U.S. hydrogen vehicle sales. Hyundai\u2019s hydrogen-powered SUV, the NEXO, saw a significant sales decline in the U.S. during the first half of 2025, reflecting a broader slowdown in the hydrogen fuel cell electric vehicle (FCEV) market. Toyota\u2019s Mirai, the NEXO\u2019s main competitor, experienced an even steeper drop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Kelley Blue Book, Hyundai sold just 77 units of the NEXO in the U.S. from January to June, down 26.7% from the same period last year. The vehicle accounted for 23.9% of the U.S. FCEV market. Toyota\u2019s Mirai, while still the dominant player with a 76.1% market share, saw its sales plummet 85.8% to 245 units.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Industry experts attribute the sales slump not to brand competitiveness, but to structural issues facing the U.S. hydrogen vehicle market. Key factors include a lack of refueling infrastructure\u2014still largely limited to California\u2014rising hydrogen fuel prices, and lower subsidies compared to battery electric vehicles (EVs).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In response, Hyundai is banking on its next-generation NEXO to revive momentum. Spy shots of the upcoming model\u2014tentatively named the 2026 All-New NEXO\u2014were recently spotted on highways near Scottsdale, Arizona, drawing attention from auto industry watchers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new model marks a full redesign after seven years and features a significantly upgraded fuel cell system. Equipped with a more efficient fuel cell stack, the vehicle is expected to deliver 201\u2013255 horsepower and offer a maximum driving range of approximately 435 miles per charge\u2014a 15% improvement over the current version.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hyundai began rolling out the second-generation NEXO in South Korea last month, with plans to expand to North America and Europe in the coming months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe U.S. hydrogen vehicle market remains heavily reliant on California, which limits growth due to infrastructure constraints,\u201d one industry insider noted. \u201cHyundai aims to maintain its presence in the passenger FCEV segment with the new NEXO while expanding hydrogen technology into the commercial vehicle space.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>South Korea\u2013based automaker Hyundai is facing a downturn in its U.S. hydrogen vehicle sales. Hyundai\u2019s hydrogen-powered SUV, the<\/p>\n","protected":false},"author":7,"featured_media":5515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[38,28,54],"tags":[],"class_list":["post-5512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-stories","category-biz-beyond","category-top-section"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hyundai NEXO U.S. Sales Decline Amid Hydrogen Market Slump<\/title>\n<meta name=\"description\" content=\"Hyundai NEXO U.S. sales dropped 26.7% in H1 2025 as hydrogen vehicle demand weakens; new model aims to revive market share.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/54.162.83.219\/hyundai-nexo-us-sales-decline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. Hydrogen Vehicle Market Contracts Sharply\u2014Hyundai NEXO Sales Drop 26.7%, Toyota Mirai Down 85.8%\" \/>\n<meta property=\"og:description\" content=\"Hyundai NEXO U.S. sales dropped 26.7% in H1 2025 as hydrogen vehicle demand weakens; new model aims to revive market share.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/54.162.83.219\/hyundai-nexo-us-sales-decline\/\" \/>\n<meta property=\"og:site_name\" content=\"GURU TODAY\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-24T17:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/54.162.83.219\/wp-content\/uploads\/NEXO.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jin Lee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jin Lee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/54.162.83.219\\\/hyundai-nexo-us-sales-decline\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/54.162.83.219\\\/hyundai-nexo-us-sales-decline\\\/\"},\"author\":{\"name\":\"Jin Lee\",\"@id\":\"http:\\\/\\\/54.162.83.219\\\/#\\\/schema\\\/person\\\/976030a4a8c104a0b509402bcb2a0631\"},\"headline\":\"U.S. Hydrogen Vehicle Market Contracts Sharply\u2014Hyundai NEXO Sales Drop 26.7%, Toyota Mirai Down 85.8%\",\"datePublished\":\"2025-07-24T17:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/54.162.83.219\\\/hyundai-nexo-us-sales-decline\\\/\"},\"wordCount\":338,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/54.162.83.219\\\/#organization\"},\"image\":{\"@id\":\"http:\\\/\\\/54.162.83.219\\\/hyundai-nexo-us-sales-decline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guru.today\\\/wp-content\\\/uploads\\\/NEXO.webp\",\"articleSection\":[\"All Stories\",\"Biz &amp; 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