{"id":5458,"date":"2025-07-21T12:00:00","date_gmt":"2025-07-21T19:00:00","guid":{"rendered":"http:\/\/54.162.83.219\/?p=5458"},"modified":"2025-07-20T17:32:29","modified_gmt":"2025-07-21T00:32:29","slug":"samyang-buldak-100-million-sales-japan","status":"publish","type":"post","link":"https:\/\/guru.today\/?p=5458","title":{"rendered":"Samyang\u2019s \u2018Buldak\u2019 Hits 100 Million Sales in Japan, Six Years After Launch"},"content":{"rendered":"\n
\"\"
Photo=Samyang Food<\/figcaption><\/figure>\n\n\n\n

Samyang Food\u2019s spicy noodle brand \u201cBuldak\u201d has crossed a major milestone in Japan, selling over 100 million units since the company established its local subsidiary, Samyang Japan, in early 2019. The achievement underscores the brand\u2019s growing influence in the global spicy food market.<\/p>\n\n\n\n

According to Samyang Japan, cumulative sales of the Buldak series in Japan surpassed 100 million units between January 2020 and June 2025.<\/p>\n\n\n\n

Originally launched in South Korea in 2012, the Buldak brand quickly became known for its fiery stir-fried noodles and has since expanded to more than 100 countries worldwide, offering a range of products including noodles, sauces, and snacks.<\/p>\n\n\n\n

Samyang Japan reported sales of roughly 3 billion yen (about $21.5 million) in 2024, marking a 15.3% increase over the previous year. First-quarter sales for 2025 rose 19.3% year-over-year to about 800 million yen (around $5.7 million).<\/p>\n\n\n\n

The company shifted from using local distributors to direct operations in Japan after launching Samyang Japan in 2019. In February, it introduced a new spicy soup noodle brand called \u201cMEP,\u201d aiming to replicate Buldak\u2019s success.<\/p>\n\n\n\n

The brand\u2019s popularity is partly fueled by the Korean Wave, including K-pop and K-dramas, and viral social media challenges like the \u201cBuldak Challenge\u201d on YouTube and TikTok. Its unique stir-fried noodle format and strong localized marketing also contributed to its success.<\/p>\n\n\n\n

To celebrate the milestone, Samyang Japan is running a customer appreciation event through the end of July, including giveaways and promotions via its official social media channels and online stores such as Qoo10.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Samyang Food\u2019s spicy noodle brand \u201cBuldak\u201d has crossed a major milestone in Japan, selling over 100 million units<\/p>\n","protected":false},"author":6,"featured_media":5460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[38,28],"tags":[],"class_list":["post-5458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-stories","category-biz-beyond"],"yoast_head":"\nSamyang\u2019s Buldak Reaches 100 Million Sales in Japan After Six Years<\/title>\n<meta name=\"description\" content=\"Samyang\u2019s Buldak series has sold over 100 million units in Japan since 2019, driven by K-wave popularity and social media challenges. Sales continue to rise in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guru.today\/?p=5458\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samyang\u2019s \u2018Buldak\u2019 Hits 100 Million Sales in Japan, Six Years After Launch\" \/>\n<meta property=\"og:description\" content=\"Samyang\u2019s Buldak series has sold over 100 million units in Japan since 2019, driven by K-wave popularity and social media challenges. Sales continue to rise in 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guru.today\/?p=5458\" \/>\n<meta property=\"og:site_name\" content=\"GURU TODAY\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-21T19:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a.png\" \/>\n\t<meta property=\"og:image:width\" content=\"497\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"WooJae Adams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WooJae Adams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5458#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5458\"},\"author\":{\"name\":\"WooJae Adams\",\"@id\":\"https:\\\/\\\/guru.today\\\/#\\\/schema\\\/person\\\/2828282da168fd40c6c71cc5c58063b4\"},\"headline\":\"Samyang\u2019s \u2018Buldak\u2019 Hits 100 Million Sales in Japan, Six Years After Launch\",\"datePublished\":\"2025-07-21T19:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5458\"},\"wordCount\":252,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guru.today\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5458#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guru.today\\\/wp-content\\\/uploads\\\/art_17527931888263_60309a.png\",\"articleSection\":[\"All Stories\",\"Biz & Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guru.today\\\/?p=5458#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5458\",\"url\":\"https:\\\/\\\/guru.today\\\/?p=5458\",\"name\":\"Samyang\u2019s Buldak Reaches 100 Million Sales in Japan After Six Years\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guru.today\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5458#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5458#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guru.today\\\/wp-content\\\/uploads\\\/art_17527931888263_60309a.png\",\"datePublished\":\"2025-07-21T19:00:00+00:00\",\"description\":\"Samyang\u2019s Buldak series has sold over 100 million units in Japan since 2019, driven by K-wave popularity and social media challenges. Sales continue to rise in 2025.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5458#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/guru.today\\\/?p=5458\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5458#primaryimage\",\"url\":\"https:\\\/\\\/guru.today\\\/wp-content\\\/uploads\\\/art_17527931888263_60309a.png\",\"contentUrl\":\"https:\\\/\\\/guru.today\\\/wp-content\\\/uploads\\\/art_17527931888263_60309a.png\",\"width\":497,\"height\":625},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/guru.today\\\/?p=5458#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/guru.today\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Samyang\u2019s \u2018Buldak\u2019 Hits 100 Million Sales in Japan, Six Years After Launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/guru.today\\\/#website\",\"url\":\"https:\\\/\\\/guru.today\\\/\",\"name\":\"GURU TODAY\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/guru.today\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/guru.today\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/guru.today\\\/#organization\",\"name\":\"GURU TODAY\",\"url\":\"https:\\\/\\\/guru.today\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guru.today\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/54.162.83.219\\\/wp-content\\\/uploads\\\/Logo_white-1.png\",\"contentUrl\":\"http:\\\/\\\/54.162.83.219\\\/wp-content\\\/uploads\\\/Logo_white-1.png\",\"width\":1000,\"height\":167,\"caption\":\"GURU TODAY\"},\"image\":{\"@id\":\"https:\\\/\\\/guru.today\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/guru.today\\\/#\\\/schema\\\/person\\\/2828282da168fd40c6c71cc5c58063b4\",\"name\":\"WooJae Adams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e88c0f1716dfa0dbe86fe3130618c868c4702e8e101863d13a42f20ee8e1f9e1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e88c0f1716dfa0dbe86fe3130618c868c4702e8e101863d13a42f20ee8e1f9e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e88c0f1716dfa0dbe86fe3130618c868c4702e8e101863d13a42f20ee8e1f9e1?s=96&d=mm&r=g\",\"caption\":\"WooJae Adams\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Samyang\u2019s Buldak Reaches 100 Million Sales in Japan After Six Years","description":"Samyang\u2019s Buldak series has sold over 100 million units in Japan since 2019, driven by K-wave popularity and social media challenges. Sales continue to rise in 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guru.today\/?p=5458","og_locale":"en_US","og_type":"article","og_title":"Samyang\u2019s \u2018Buldak\u2019 Hits 100 Million Sales in Japan, Six Years After Launch","og_description":"Samyang\u2019s Buldak series has sold over 100 million units in Japan since 2019, driven by K-wave popularity and social media challenges. Sales continue to rise in 2025.","og_url":"https:\/\/guru.today\/?p=5458","og_site_name":"GURU TODAY","article_published_time":"2025-07-21T19:00:00+00:00","og_image":[{"width":497,"height":625,"url":"https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a.png","type":"image\/png"}],"author":"WooJae Adams","twitter_card":"summary_large_image","twitter_misc":{"Written by":"WooJae Adams","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/guru.today\/?p=5458#article","isPartOf":{"@id":"https:\/\/guru.today\/?p=5458"},"author":{"name":"WooJae Adams","@id":"https:\/\/guru.today\/#\/schema\/person\/2828282da168fd40c6c71cc5c58063b4"},"headline":"Samyang\u2019s \u2018Buldak\u2019 Hits 100 Million Sales in Japan, Six Years After Launch","datePublished":"2025-07-21T19:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/guru.today\/?p=5458"},"wordCount":252,"commentCount":0,"publisher":{"@id":"https:\/\/guru.today\/#organization"},"image":{"@id":"https:\/\/guru.today\/?p=5458#primaryimage"},"thumbnailUrl":"https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a.png","articleSection":["All Stories","Biz & Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/guru.today\/?p=5458#respond"]}]},{"@type":"WebPage","@id":"https:\/\/guru.today\/?p=5458","url":"https:\/\/guru.today\/?p=5458","name":"Samyang\u2019s Buldak Reaches 100 Million Sales in Japan After Six Years","isPartOf":{"@id":"https:\/\/guru.today\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guru.today\/?p=5458#primaryimage"},"image":{"@id":"https:\/\/guru.today\/?p=5458#primaryimage"},"thumbnailUrl":"https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a.png","datePublished":"2025-07-21T19:00:00+00:00","description":"Samyang\u2019s Buldak series has sold over 100 million units in Japan since 2019, driven by K-wave popularity and social media challenges. Sales continue to rise in 2025.","breadcrumb":{"@id":"https:\/\/guru.today\/?p=5458#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guru.today\/?p=5458"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guru.today\/?p=5458#primaryimage","url":"https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a.png","contentUrl":"https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a.png","width":497,"height":625},{"@type":"BreadcrumbList","@id":"https:\/\/guru.today\/?p=5458#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guru.today\/"},{"@type":"ListItem","position":2,"name":"Samyang\u2019s \u2018Buldak\u2019 Hits 100 Million Sales in Japan, Six Years After Launch"}]},{"@type":"WebSite","@id":"https:\/\/guru.today\/#website","url":"https:\/\/guru.today\/","name":"GURU TODAY","description":"","publisher":{"@id":"https:\/\/guru.today\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guru.today\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/guru.today\/#organization","name":"GURU TODAY","url":"https:\/\/guru.today\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guru.today\/#\/schema\/logo\/image\/","url":"http:\/\/54.162.83.219\/wp-content\/uploads\/Logo_white-1.png","contentUrl":"http:\/\/54.162.83.219\/wp-content\/uploads\/Logo_white-1.png","width":1000,"height":167,"caption":"GURU TODAY"},"image":{"@id":"https:\/\/guru.today\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/guru.today\/#\/schema\/person\/2828282da168fd40c6c71cc5c58063b4","name":"WooJae Adams","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e88c0f1716dfa0dbe86fe3130618c868c4702e8e101863d13a42f20ee8e1f9e1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e88c0f1716dfa0dbe86fe3130618c868c4702e8e101863d13a42f20ee8e1f9e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e88c0f1716dfa0dbe86fe3130618c868c4702e8e101863d13a42f20ee8e1f9e1?s=96&d=mm&r=g","caption":"WooJae Adams"}}]}},"rttpg_featured_image_url":{"full":["https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a.png",497,625,false],"landscape":["https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a.png",497,625,false],"portraits":["https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a.png",497,625,false],"thumbnail":["https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a-150x150.png",150,150,true],"medium":["https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a-239x300.png",239,300,true],"large":["https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a.png",497,625,false],"1536x1536":["https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a.png",497,625,false],"2048x2048":["https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a.png",497,625,false],"morenews-large":["https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a-497x575.png",497,575,true],"morenews-medium":["https:\/\/guru.today\/wp-content\/uploads\/art_17527931888263_60309a-497x410.png",497,410,true]},"rttpg_author":{"display_name":"WooJae Adams","author_link":"https:\/\/guru.today\/?author=6"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/guru.today\/?cat=38\" rel=\"category\">All Stories<\/a> <a href=\"https:\/\/guru.today\/?cat=28\" rel=\"category\">Biz & Beyond<\/a>","rttpg_excerpt":"Samyang Food\u2019s spicy noodle brand \u201cBuldak\u201d has crossed a major milestone in Japan, selling over 100 million units","_links":{"self":[{"href":"https:\/\/guru.today\/index.php?rest_route=\/wp\/v2\/posts\/5458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guru.today\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guru.today\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guru.today\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/guru.today\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5458"}],"version-history":[{"count":1,"href":"https:\/\/guru.today\/index.php?rest_route=\/wp\/v2\/posts\/5458\/revisions"}],"predecessor-version":[{"id":5461,"href":"https:\/\/guru.today\/index.php?rest_route=\/wp\/v2\/posts\/5458\/revisions\/5461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guru.today\/index.php?rest_route=\/wp\/v2\/media\/5460"}],"wp:attachment":[{"href":"https:\/\/guru.today\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guru.today\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guru.today\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}