{"id":5397,"date":"2025-07-16T11:00:00","date_gmt":"2025-07-16T18:00:00","guid":{"rendered":"http:\/\/54.162.83.219\/?p=5397"},"modified":"2025-07-15T22:50:18","modified_gmt":"2025-07-16T05:50:18","slug":"osulloc-edward-lee-korean-tea-partnership","status":"publish","type":"post","link":"https:\/\/guru.today\/?p=5397","title":{"rendered":"Amorepacific’s Osulloc Joins Hands with Edward Lee to Promote K-Tea in New York"},"content":{"rendered":"\n
\"\"
Photo=Amorepacific<\/figcaption><\/figure>\n\n\n\n

South Korea\u2019s household goods company Amorepacific has entered a strategic partnership between its premium tea brand Osulloc and SHIA, a fine-dining restaurant in Washington, D.C., to promote Korean tea (K-Tea) in the U.S. market. Centered around shared values of sustainability, authenticity, and social impact, this collaboration aims to elevate the status of Korean cuisine while introducing Korean tea to a global audience.<\/p>\n\n\n\n

According to Osulloc on July 15, the partnership incorporates Jeju-grown premium teas into SHIA\u2019s tasting course menu. Featured selections include Sejak, Jeju Volcanic Rock Tea, Gotjawal Camellia, and Jeju Samda Youngyul Tea, with the refreshing Youngyul Tea gaining particular interest among local diners. SHIA will also debut new cocktails made with Osulloc teas, such as the Camellia Smash and Banana Muscat.<\/p>\n\n\n\n

SHIA, a nonprofit restaurant led by Chef Edward Lee, focuses on sustainable food practices and inventive dishes inspired by traditional Korean ingredients. Chef Lee rose to prominence in the U.S. after appearing on the Netflix series Culinary Class Wars, and SHIA has become recognized for its cultural relevance and environmental consciousness.<\/p>\n\n\n\n

Lee stated, \u201cSHIA respects the essence of traditional Korean cuisine while incorporating modern creativity. Through this partnership with Osulloc, we\u2019re able to seamlessly blend the rich, nuanced flavors of Korean tea into both our dishes and cocktails.\u201d<\/p>\n\n\n\n

Beyond product integration, the partnership extends to social initiatives. Osulloc will support SHIA\u2019s nonprofit efforts, which include training young chefs, researching sustainable ingredients, and contributing to local communities.<\/p>\n\n\n\n

Osulloc commented, \u201cFrom Jeju\u2019s once-barren land to being recognized as one of the world\u2019s top three organic tea estates, our philosophy aligns with Chef Lee\u2019s vision. We hope this journey\u2014sparked by a single tea leaf\u2014will continue to deepen within global culinary culture.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

South Korea\u2019s household goods company Amorepacific has entered a strategic partnership between its premium tea brand Osulloc and<\/p>\n","protected":false},"author":6,"featured_media":5399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[38,28,54],"tags":[],"class_list":["post-5397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-stories","category-biz-beyond","category-top-section"],"yoast_head":"\nOsulloc Partners with Chef Edward Lee to Promote Korean Tea in the U.S.<\/title>\n<meta name=\"description\" content=\"Amorepacific\u2019s tea brand Osulloc teams up with chef Edward Lee\u2019s restaurant SHIA in Washington, D.C., to promote Korean tea culture in the U.S. through premium Jeju teas and tea-based cocktails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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