{"id":4767,"date":"2025-05-25T01:00:00","date_gmt":"2025-05-25T08:00:00","guid":{"rendered":"http:\/\/54.162.83.219\/?p=4767"},"modified":"2025-05-22T23:00:30","modified_gmt":"2025-05-23T06:00:30","slug":"kim-dong-seon-hanwha-family-third-son-leads-no-salary-management-new-ourhome-36-billion-sales","status":"publish","type":"post","link":"https:\/\/guru.today\/?p=4767","title":{"rendered":"Kim Dong-seon of Hanwha Family\u2019s Third Son Leads \u2018No-Salary Management\u2019\u2026 \u2018New OurHome\u2019 Aims for $36 Billion in Sales"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"http:\/\/54.162.83.219\/wp-content\/uploads\/OurHome-1024x627.jpg\" alt=\"\" class=\"wp-image-4769\" srcset=\"https:\/\/guru.today\/wp-content\/uploads\/OurHome-1024x627.jpg 1024w, https:\/\/guru.today\/wp-content\/uploads\/OurHome-300x184.jpg 300w, https:\/\/guru.today\/wp-content\/uploads\/OurHome-768x470.jpg 768w, https:\/\/guru.today\/wp-content\/uploads\/OurHome-1536x941.jpg 1536w, https:\/\/guru.today\/wp-content\/uploads\/OurHome.jpg 1700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(Photo=Hanwha, OurHome, Motionelements)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">OurHome has unveiled its vision to become Korea\u2019s No. 1 comprehensive food company by 2030, achieving $3.6 billion in revenue and $216.8 million in operating profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the 20th, OurHome held the \u2018OurHome Vision 2030\u2019 event at its headquarters in Gangseo-gu, Seoul, announcing its \u2018New OurHome\u2019 vision. This marks the first official event since OurHome became part of Hanwha Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kim Dong-seon, vice president of Hanwha Hotels &amp; Resorts, who led the acquisition of OurHome, has joined as vice president in charge of future vision. Kim has decided to forgo his salary until the newly integrated OurHome stabilizes its operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OurHome aims to strengthen its core businesses\u2014institutional catering (school and corporate meal services) and food ingredients\u2014while developing new growth engines like restaurant operations to become Korea&#8217;s leading integrated food company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company also plans to expand into global markets, focusing on its key sectors: large-scale meal services, home meal replacements (HMR), and restaurant businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Synergies with Hanwha will be maximized. Leveraging OurHome\u2019s food market competitiveness, the company will collaborate with Hanwha\u2019s retail and food-tech services. In particular, it will expand kitchen automation and other tech-driven businesses in partnership with Hanwha Robotics and Hanwha FoodTech, both of which are focusing on advanced technology development, including robotics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kim plans to significantly enhance OurHome\u2019s market competitiveness through cost reductions via an expanded value chain, optimized production and logistics, and world-class kitchen automation technology. As the executive overseeing the retail, service, and machinery sectors of Hanwha Group, Kim envisions OurHome as \u201cnot just a profit-driven company but one that drives positive change in the world.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Citing Hanwha Group founder Kim Jong-hee and Apple\u2019s Steve Jobs, Kim stated, \u201cUnlike merchants, entrepreneurs must contribute to society through their businesses. We will pursue meaningful and valuable ventures rather than chasing profits alone.\u201d This philosophy influenced Hanwha\u2019s decision to acquire OurHome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moving forward, OurHome\u2019s new business strategies will reflect Kim\u2019s vision. He emphasized, \u201cWith a mission to deliver health and joy through great meals, we will achieve our goals. We will strive to make OurHome remembered as a company that positively transformed global food culture.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kim Tae-won, CEO of OurHome, stated, \u201cWe will leap forward as Korea\u2019s undisputed leading food company. By developing globally exclusive brands, we aim to become No. 1 in overseas sales within the industry and lead the globalization of K-food, including food service.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OurHome has unveiled its vision to become Korea\u2019s No. 1 comprehensive food company by 2030, achieving $3.6 billion<\/p>\n","protected":false},"author":5,"featured_media":4769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[38,57,34,54],"tags":[],"class_list":["post-4767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-stories","category-editors-choice","category-opinion-insights","category-top-section"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kim Dong-seon of Hanwha Family\u2019s Son Leads New OurHome<\/title>\n<meta name=\"description\" content=\"On the 20th, OurHome held the \u2018OurHome Vision 2030\u2019 event at its headquarters in Gangseo-gu, Seoul, announcing its \u2018New OurHome\u2019 vision. This marks the first official event since OurHome became part of Hanwha Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guru.today\/?p=4767\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kim Dong-seon of Hanwha Family\u2019s Third Son Leads \u2018No-Salary Management\u2019\u2026 \u2018New OurHome\u2019 Aims for $36 Billion in Sales\" \/>\n<meta property=\"og:description\" content=\"On the 20th, OurHome held the \u2018OurHome Vision 2030\u2019 event at its headquarters in Gangseo-gu, Seoul, announcing its \u2018New OurHome\u2019 vision. This marks the first official event since OurHome became part of Hanwha Group.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guru.today\/?p=4767\" \/>\n<meta property=\"og:site_name\" content=\"GURU TODAY\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-25T08:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guru.today\/wp-content\/uploads\/OurHome.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1700\" \/>\n\t<meta property=\"og:image:height\" content=\"1041\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patrick Kim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Kim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guru.today\\\/?p=4767#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=4767\"},\"author\":{\"name\":\"Patrick Kim\",\"@id\":\"https:\\\/\\\/guru.today\\\/#\\\/schema\\\/person\\\/92f23a45ecb0f309ebcd0f92687177e5\"},\"headline\":\"Kim Dong-seon of Hanwha Family\u2019s Third Son Leads \u2018No-Salary Management\u2019\u2026 \u2018New OurHome\u2019 Aims for $36 Billion in Sales\",\"datePublished\":\"2025-05-25T08:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=4767\"},\"wordCount\":417,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guru.today\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=4767#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guru.today\\\/wp-content\\\/uploads\\\/OurHome.jpg\",\"articleSection\":[\"All Stories\",\"Editor-s Choice\",\"Opinion &amp; Insights\",\"Top section\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guru.today\\\/?p=4767#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guru.today\\\/?p=4767\",\"url\":\"https:\\\/\\\/guru.today\\\/?p=4767\",\"name\":\"Kim Dong-seon of Hanwha Family\u2019s Son Leads New OurHome\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guru.today\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=4767#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/guru.today\\\/?p=4767#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guru.today\\\/wp-content\\\/uploads\\\/OurHome.jpg\",\"datePublished\":\"2025-05-25T08:00:00+00:00\",\"description\":\"On the 20th, OurHome held the \u2018OurHome Vision 2030\u2019 event at its headquarters in Gangseo-gu, Seoul, announcing its \u2018New OurHome\u2019 vision. 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