{"id":3769,"date":"2025-04-02T08:00:00","date_gmt":"2025-04-02T15:00:00","guid":{"rendered":"http:\/\/54.162.83.219\/?p=3769"},"modified":"2025-04-02T00:28:01","modified_gmt":"2025-04-02T07:28:01","slug":"hyundai-and-kia-increase-investment-in-u-s-hydrogen-startup-pajarito-powder","status":"publish","type":"post","link":"https:\/\/guru.today\/?p=3769","title":{"rendered":"Hyundai and Kia Increase Investment in U.S. Hydrogen Startup Pajarito Powder"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"875\" height=\"319\" src=\"http:\/\/54.162.83.219\/wp-content\/uploads\/art_17434823741256_b0ee65.jpg\" alt=\"\" class=\"wp-image-3770\" srcset=\"https:\/\/guru.today\/wp-content\/uploads\/art_17434823741256_b0ee65.jpg 875w, https:\/\/guru.today\/wp-content\/uploads\/art_17434823741256_b0ee65-300x109.jpg 300w, https:\/\/guru.today\/wp-content\/uploads\/art_17434823741256_b0ee65-768x280.jpg 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><figcaption class=\"wp-element-caption\">(Photo=Pajarito Powder)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hyundai Motor Company and Kia have once again invested in the U.S.-based hydrogen fuel cell startup Pajarito Powder, reinforcing their commitment to strengthening hydrogen technology and securing a leading position in the global hydrogen ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to industry sources on April 1, Kia participated in Pajarito Powder\u2019s Series B-3 funding round, marking Hyundai Motor\u2019s second investment in the company since its initial backing in August 2021. While the exact investment amount was not disclosed, industry estimates suggest it is similar to the first round, approximately $1 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Headquartered in Albuquerque, New Mexico, Pajarito Powder specializes in developing catalysts for hydrogen fuel cells, which convert hydrogen into electrical energy. The company is focused on creating cost-effective alternatives to platinum, a key component in fuel cell technology. While platinum catalysts provide high efficiency, their high cost has driven companies to seek more affordable solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith Hyundai and Kia\u2019s continued support, we will focus on advancing hydrogen technology and reducing carbon emissions,\u201d said Thomas J. Stephenson, CEO of Pajarito Powder. \u201cThrough innovative materials and processes, we aim to enhance fuel cell efficiency and accelerate the transition to clean hydrogen energy.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This additional investment is seen as a strategic move by Hyundai Motor Group to secure next-generation hydrogen technologies. Hyundai and Kia\u2019s backing of Pajarito Powder aligns with their broader effort to reduce the cost of hydrogen fuel cells and promote wider adoption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Hyundai Motor views 2024 as a pivotal year for its hydrogen business expansion. At its annual general shareholders\u2019 meeting on March 20, the company approved a proposal to include hydrogen-related businesses in its corporate charter, signaling a stronger commitment to the sector\u2019s long-term growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyundai Motor Company and Kia have once again invested in the U.S.-based hydrogen fuel cell startup Pajarito Powder,<\/p>\n","protected":false},"author":2,"featured_media":3770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[38,32,54],"tags":[],"class_list":["post-3769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-stories","category-everyday-economy","category-top-section"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hyundai and Kia 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