“LG XBOOM Relaunch: will.i.am Collaboration Brings AI-Powered Audio Revolution”
“Sensory Sound Experience: How LG’s New XBOOM Series Redefines Wireless Audio”
LG Electronics has unveiled its redesigned XBOOM wireless audio brand through a strategic partnership with Grammy-winning artist and entrepreneur will.i.am. The newly launched lineup features advanced AI sound technology and innovative design elements as LG strengthens its position in the competitive global audio market.
The company recently held its “LG XBOOM Brand Day” event in Seoul, showcasing three new speaker models alongside its comprehensive audio business strategy. will.i.am participated as an “Experiential Architect,” contributing to various aspects of product development from sound engineering to marketing. The musician described the collaboration as transformative, aiming to create devices that deliver more than just audio – they’re designed to craft complete sensory experiences.
The revamped XBOOM series incorporates several technological advancements, including an AI Sound & Lighting system that automatically adjusts audio output and visual effects based on music genre and listening environment. This intelligent feature analyzes content in real-time to optimize both sound quality and accompanying lighting for a fully immersive experience.
The product lineup includes a high-performance party speaker with powerful bass output suitable for both indoor and outdoor use, a model featuring unique visual elements that physically respond to music, and a portable option that delivers impressive sound despite its compact size. The latter has already received recognition for its design excellence.
LG’s audio business head emphasized the growing importance of audio technology as a gateway to digital experiences, reaffirming the company’s commitment to innovation in this sector. With this launch, LG aims to establish a distinct sound identity while differentiating itself through design excellence and enhanced brand value in the crowded audio market.
The collaboration with will.i.am brings celebrity appeal to LG’s audio products, potentially increasing their attractiveness to younger consumers. As demand for premium home audio solutions continues to grow, LG’s combination of smart technology and stylish design positions the XBOOM series as a strong contender in the competitive speaker market. The company plans to expand its global presence with these new offerings, targeting music enthusiasts who value both performance and aesthetics in their audio equipment.
