Hyundai Motor Group Chairman Chung Euisun made a series of high-profile visits to major technology companies at CES 2026, underscoring the South Korean automaker’s push to deepen partnerships in artificial intelligence and robotics as competition intensifies in next-generation mobility.
On the opening day of the technology trade show, Mr. Chung toured booths operated by Doosan Group, Qualcomm, LG Electronics and Samsung Electronics at the Las Vegas Convention Center, meeting executives and reviewing technologies tied to robotics, AI and advanced vehicle systems.
Mr. Chung began his visit at Doosan Group’s booth in the West Hall, located near Hyundai Motor Group’s own exhibition space. According to industry sources, he examined Doosan’s hydrogen fuel cell technologies and robotics solutions, areas where the two companies share strategic interests amid growing investment in clean energy and automation.
He later stopped by Qualcomm’s booth, where he was escorted to a private meeting room for a briefing on the chipmaker’s humanoid-focused high-performance robotics processor, the Dragonwing IQ10. Qualcomm Chief Operating Officer Akash Palkhiwala welcomed Mr. Chung and led the discussion.
Hyundai Motor Group has increasingly positioned physical AI and humanoid robotics as long-term growth drivers. Mr. Chung’s appearance at partner booths reinforced expectations of broader global collaboration, following Hyundai’s strategic alliance with Nvidia last year and a newly announced partnership with Google DeepMind.
Hyundai Vice Chairman Jang Jae-hoon recently emphasized the importance of working with global technology leaders, saying such partnerships are essential to moving quickly and securing a competitive edge in physical AI.
After visiting partner exhibits, Mr. Chung toured Hyundai Motor Group’s own booth, reviewing next-generation robotics technologies including the Atlas humanoid robot, the MobED modular mobility platform and the group’s electric-vehicle automatic charging robot.
He also briefly met Robert Playter, chief executive of Boston Dynamics, and Carolina Parada, head of robotics at Google DeepMind. Boston Dynamics, Hyundai’s robotics subsidiary, announced a strategic partnership with Google DeepMind a day earlier aimed at accelerating the development of future humanoid technologies.
Mr. Chung later moved to the Central Hall to visit LG Electronics’ vehicle solutions exhibit, guided by Eun Seok-hyun, head of LG’s Vehicle Solution business. He received briefings on AI-based automotive technologies, including transparent OLED windshield displays and vision-AI systems that adjust information based on driver gaze.
He also tested LG’s AI cockpit, experiencing features such as autonomous-driving applications and driver facial-recognition technology.
Mr. Chung’s final stop was Samsung Electronics’ private exhibition at the Wynn Hotel, where he was welcomed by Roh Tae-moon, president of Samsung’s device experience division. He toured Samsung’s latest offerings, including a 130-inch Micro RGB television, AI-powered home appliances and robotic vacuum cleaners.
At Samsung’s smartphone display area, Mr. Chung was seen folding the company’s tri-fold Galaxy Z smartphone, drawing attention from industry observers.
Mr. Chung’s CES tour highlighted Hyundai Motor Group’s broader strategy to position itself at the crossroads of automotive manufacturing, artificial intelligence, robotics and consumer technology, as global rivals race to define the future of intelligent machines and mobility.
