South Korea’s biggest noodle maker is betting on the global appeal of K-pop—and Netflix.
Nongshim, the company behind the iconic Shin Ramyun, has announced a limited-edition ramen set tied to K-Pop Demon Hunters, an upcoming Netflix animated film that blends the idol industry with supernatural action.
The set, which goes on pre-order August 29, will be available exclusively in South Korea through Nongshim’s official online store.
Only 1,000 units will be produced, making it more of a collector’s item than a mass-market release.
Each set includes six Shin Ramyun cups, featuring artwork of the film’s fictional K-pop girl group, Huntress.
The characters Lumi, Mira, and Joy each get two custom cups. The packaging draws directly from a scene in the movie where the idols slurp down instant noodles—a nod to how ramen brands often find their way into Korean dramas and films.
For international fans, there’s a catch: the set won’t be sold outside Korea. Still, Nongshim has a track record of pushing character-branded ramen into global markets like the U.S. and Canada, and the company hasn’t ruled out future expansions.
The partnership is part of a growing playbook among Korean brands, which increasingly use entertainment tie-ins to reach international audiences who recognize K-pop and ramen as cultural touchstones. Nongshim says the ramen set is just the start.
The company plans additional promotions tied to K-Pop Demon Hunters, including a nationwide retail campaign later this month featuring other classics like Shrimp Crackers in co-branded packaging.
For a brand that already enjoys cult status among college students and K-drama fans in the U.S., this crossover is another step in turning Korean snacks into global pop culture props.
