Samsung Electronics, South Korea’s largest consumer electronics company, has begun local manufacturing of televisions and washing machines in Kazakhstan, marking its first production facility in the country.
The move is part of Samsung’s broader strategy to strengthen its presence in Central Asia through cost-efficient, localized production.
The new operations are based at a facility run by Silk Road Electronics in Saran, Karaganda Region. Samsung is producing 17 models of washing machines and 21 models of TVs, including Full HD and Crystal UHD 4K units, with plans to add premium QLED TVs in the near future.
By focusing on high-demand, mid-range products, Samsung aims to boost cost competitiveness and expand its market share across Central Asia.
An official launch ceremony took place on August 18, attended by Jung Yoo-jin, head of Samsung’s Central Eurasia subsidiary; Aleksandr Kritskiy, director of Silk Road Electronics; and Karaganda Governor Yermaganbet Bulekpayev.
Jung noted, “This marks our first contract manufacturing project in Kazakhstan. Experts from our headquarters in Korea will support operations and ensure strict quality control until the plant reaches full capacity.”
Governor Bulekpayev emphasized the project’s significance for the region, calling it a reflection of Kazakhstan’s national strategy to attract high-quality foreign investment.
“We expect this project to introduce advanced technology and create new jobs in the region,” he said.
Samsung’s partnership with Silk Road Electronics began in late 2024 with TV production and expanded in April 2025 to include washing machines.
The project also received financial support from the Karaganda regional government, underlining the collaborative approach between Samsung and local authorities.
Products from the new facility will be distributed not only in Kazakhstan but also in neighboring countries such as Kyrgyzstan, Uzbekistan, Tajikistan, and Mongolia.
Samsung first established its Central Eurasia office in Almaty in 2008 and has since built a strong regional presence, leading local markets in categories including smartphones, televisions, monitors, microwaves, and air conditioners.
For U.S. investors and technology watchers, Samsung’s move highlights the company’s strategic push to combine localized production with regional market expansion, leveraging cost efficiency while reinforcing its leadership in the growing Central Asian consumer electronics market.
