Genesis, the luxury vehicle brand of South Korea’s Hyundai Motor Group, is preparing to launch in India with a dedicated entity, “Genesis India,” and has completed trademark registrations for key models GV80 and G90.
According to the 29th annual report released by Hyundai Motor India Ltd. (HMIL) on August 7, the new unit will be officially launched during the 2025 fiscal year.
Hyundai stated the move is a strategic response to India’s increasingly segmented consumer base. Anuraag Singh, a senior manager at HMIL, has been appointed to lead the new brand.
Genesis is expected to debut in India with the GV80 SUV and G90 sedan, both of which have secured local trademarks.
Hyundai also plans to introduce Genesis Studios—dedicated brand experience spaces—in New Delhi and Chennai, where sales are expected to begin.
Additionally, an online sales platform will be introduced to enable direct-to-customer, contactless purchases.
The India entry marks a continuation of Hyundai’s global premium positioning strategy. In recent years, Hyundai has phased out entry-level models like the EON, i10, and Santro in India, shifting focus to mid-size and larger vehicles such as the Creta and Tucson.
India’s premium car segment remains small at around 50,000 units annually—just about 1% of the total passenger vehicle market—but demand is projected to grow alongside a rising middle class and sustained economic expansion. Global players like Mercedes-Benz, BMW, Jaguar Land Rover, and Toyota are also actively targeting this space.
Alongside the Genesis rollout, Hyundai aims to launch 26 new models in India by 2030. In July, the company ranked second in the Indian passenger car market with 42,661 units sold, behind only Maruti Suzuki.
