Kia Motors is significantly strengthening its customer-focused strategy in Mexico. The automaker is stepping up its game in the local market by revamping its sales network and expanding its educational infrastructure.
According to industry sources on the 28th, Kia Mexico plans to complete the renovation of approximately 100 showrooms and dealer locations within the year. Each location will receive an investment of around $773,500.
Kia is also doubling down on training local service personnel. The company will inject an additional $2 million into its education center, expanding it to four times its current size. By incorporating the latest technology into its facilities and curriculum, Kia aims to enhance technical capabilities and improve service quality.
With this expansion of customer touchpoints, Kia intends to boost local sales. In the first quarter (January-March) of this year, the automaker sold 26,308 units in Mexico, a 6.1% increase compared to the same period last year. The company is targeting annual sales of 120,000 units in the Mexican market this year, up from 104,384 units sold in 2023.
The company plans to achieve this goal, in part, by leveraging the new Sportage model. Building on the strong demand for the existing 2.5-liter gasoline model, Kia aims to double the Sportage’s monthly sales from 500 to 1,000 units with the introduction of a new hybrid variant.
A Kia spokesperson stated, “Mexico is one of the most critical hubs for Kia’s Latin America strategy,” adding, “By expanding our dealer network and educational infrastructure, we will strengthen our connection with customers and respond flexibly to changing market demands.”
