HAZZYS, a premium fashion brand under South Korea’s LF Corp., has launched its global official online store in an effort to further strengthen its international brand presence.
The new website, which builds on the success of its Korean site HAZZYS.com, offers multilingual services in English and Chinese. Through the global site, the company aims to broaden its digital reach to international consumers.
According to LF on May 20, the new site retains the simple and intuitive UI/UX of the Korean platform while adding features tailored for global users.
Visitors can now search for HAZZYS store locations worldwide, view updates from flagship stores, and browse an archive of global campaigns-all available in multiple languages.
International customers in countries such as the United States, Hong Kong, the Philippines, and Singapore-where traffic to HAZZYS.com has historically been high-can now order key products for direct delivery. LF plans to gradually expand the list of countries eligible for shipping.
HAZZYS has promoted its identity as a cross-cultural lifestyle brand through synchronized global campaigns and high-profile collaborations with international models in key markets such as South Korea, China, Vietnam, and Taiwan.
The launch of the global site consolidates the brand’s storytelling and campaign archive into a digital flagship store, allowing global customers to easily experience the world of HAZZYS.
The site is also positioned to function as a strategic data hub-collecting country-specific consumer insights-and as a platform to refine the brand’s international strategy going forward.
“Through this new global site, HAZZYS-now firmly established as a global casual brand-can communicate directly with more customers around the world,” said an LF spokesperson.
“Even during the test period, visitors from over 60 countries accessed the site, including countries where HAZZYS has no physical presence. This shows strong and growing international interest.”
During the two-week test phase, users from 63 countries visited the site, and new members registered from seven of them.
The top five countries by visitor traffic to the English site were Vietnam, the United States, Indonesia, Russia, and India. For the Chinese site, the leading countries were Taiwan, China, Hong Kong, the United States, Japan, and Australia.
Notably, many of these visits came from countries where HAZZYS currently has no retail presence, underscoring its rising global appeal.
