CJ ENM, a leading South Korean entertainment and media company behind global hits like Crash Landing on You, has formed a partnership with a major Mexican broadcaster, accelerating its push into the Latin American market. The move positions Mexico as a strategic hub for expanding K-content across the region. With the Korean Wave gaining momentum in Mexico, the company aims to attract both existing fans and new audiences through tailored content offerings.
On the 22nd, Imagen Televisión, one of Mexico’s largest terrestrial broadcasters, announced a content partnership with CJ ENM. The deal includes the licensing of six popular K-dramas, such as ‘Familiar Wife’, ‘Oh My Baby’, ‘Mr. Queen’, ‘Emergency Couple’, ‘Another Miss Oh’, and ‘Yumi’s Cells’.
The agreement underscores CJ ENM’s growing influence as a global content powerhouse, with its productions increasingly recognized for their “unrivaled quality” beyond Asia. Notably, this marks the first time six Korean series will air simultaneously during primetime slots on a major Mexican network—a rare achievement for K-content in the region.
Imagen Televisión emphasized its commitment to delivering world-class entertainment, stating, “We focus on being a bridge for Mexican audiences to access global content. Through this partnership with CJ ENM, viewers can enjoy high-quality K-dramas every weekday.”
The collaboration represents a milestone in CJ ENM’s globalization strategy, as the company shifts its focus beyond established markets in Asia and Europe to conquer Latin America. Bolstered by the competitive edge of its K-dramas, CJ ENM plans to further expand into emerging markets this year, including India, South America, and the Middle East—regions with soaring demand for Korean content.
Sebastian Kim, CJ ENM’s International Content Sales Director, stated “Securing exclusive primetime slots for Korean dramas on a major Mexican broadcaster like Imagen Televisión not only strengthens CJ ENM’s market position but also demonstrates our commitment to delivering premium content to global audiences.”
