OTOKI, a leading South Korean food company known for its instant noodles and condiments, has unveiled a new global campaign video for its flagship ramen brand, Jin Ramen, featuring BTS member Jin. The campaign, titled “True Love,” aims to strengthen the brand’s presence in international markets.
The newly released video stars Jin, a member of the 21st-century global pop sensation BTS, and tells a heartfelt story of affection toward Jin Ramen. According to OTOKI on April 22, the video opens with a cinematic scene of Jin walking in the spring rain, evoking the mood of a romantic K-drama.
With the message “I truly miss you,” the video captures Jin’s genuine emotions in a drama-like format and highlights the rich, deep flavor of Jin Ramen’s signature broth. The full video is available on OTOKI’s official YouTube and Instagram channels.
Special edition Jin Ramen products featuring Jin’s image will roll out worldwide. Available in both pack and cup noodle formats, the packaging will feature different visuals of Jin depending on the flavor—spicy or mild—encouraging fans to collect them all.
The limited-edition products are set to launch not only in Korea but also in key global markets including the U.S., Canada, China, Vietnam, and Indonesia. OTOKI anticipates strong interest from global K-pop fans.
Earlier this year, OTOKI received positive feedback for the new Jin Ramen packaging at the 2025 Winter Fancy Food Show in the U.S. Building on that momentum, the company plans to accelerate its global expansion strategy. In a move to enhance its international brand identity, OTOKI previously updated its Romanized brand name to “OTOKI.”
“We’re proud to introduce our ‘True Love’ campaign for Jin Ramen to a global audience,” said an OTOKI spokesperson. “We will continue to plan engaging offline events and strengthen communication with consumers around the world to share the unique appeal of Jin Ramen.”
