Samsung Electronics has been named the “Top Brand” in Chile for the 10th consecutive year, according to the country’s leading consumer perception survey, Chile3D. The consistent trust and support from local consumers underscore the brand’s influence and potential for sustainable growth.
According to Samsung Electronics Chile on the 19th, the company was recognized as a Marca de Excelencia (Brand of Excellence) in the 2025 Chile3D survey, receiving the highest ratings in three key categories: smartphones, home appliances, and TVs. This recognition reflects Samsung’s strong performance across major indicators such as brand reputation, favorability, and market presence.
Notably, this year the company also received a special award as the “Brand Best Connected with the Millennial Generation,” demonstrating its strong rapport with younger consumers. The achievement is attributed to not only Samsung’s technological innovation, but also its marketing strategies aimed at engaging trend-sensitive generations.
Over the past decade, Samsung has consistently earned high marks in the Chile3D survey, solidifying its position as a leading brand in major consumer electronics categories. This recognition is seen as the result of innovative products and localized marketing strategies that align with consumer needs—efforts that are expected to further strengthen Samsung’s presence in the Latin American market.
The Chile3D survey is jointly conducted by global market research firm GfK and Chilean consulting company Cadem. It evaluates brands based on consumer perception, emotional connection, and presence in everyday life. Now in its 17th year, the 2025 survey included responses from more than 5,400 consumers across Chile, and assessed 351 brands in 72 consumer product categories.
Magda Grunwaldt, Head of Marketing at Samsung Electronics Chile, stated, “This recognition from the Chilean people is the result of our continued commitment to consumer-centered innovation,” adding, “We will keep working to strengthen the relationships of trust we’ve built with local consumers.”
