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CJ CheilJedang Turns Chopsticks Into Tech Play, Targeting America’s Screen-First Dining Habits

CJ CheilJedang Turns Chopsticks Into Tech Play, Targeting America’s Screen-First Dining Habits

(Photo=CJ CheilJedang) A South Korean food company is reimagining one of Asia’s oldest eating utensils as a piece of consumer technology, betting that dining in the U.S. is increasingly shaped by screens as much as by taste. CJ CheilJedang, the parent of the Bibigo brand, has introduced a limited-edition product called ScrollSticks—chopsticks fitted with a detachable touchscreen tip that allows

Feb 18 2026
10:11 PM PST
Buldak Brand Owner Moves to Lock In Trademark as K-Food Copycats Surge

Buldak Brand Owner Moves to Lock In Trademark as K-Food Copycats Surge

One of South Korea’s most recognizable food exports is moving to formalize its brand identity at home, as copycat products proliferate across global markets. Samyang Foods said it plans to file for domestic trademark registration of the English name “Buldak,” the signature label behind its globally popular spicy noodles. The move reflects a strategic push to protect one of K-food’s

Feb 18 2026
11:00 AM PST
South Korea’s Top Court Backs SK Hynix in Bonus Dispute, Clearing Path for Management Focus

South Korea’s Top Court Backs SK Hynix in Bonus Dispute, Clearing Path for Management Focus

South Korea’s Supreme Court ruled that SK Hynix Inc. is not required to treat its management performance bonuses as wages, handing the chip maker a decisive victory in a long-running dispute with former employees and removing a layer of uncertainty over future labor costs. In a decision delivered Wednesday, the court rejected appeals from retirees who had sought to have

Feb 18 2026
09:00 AM PST
Can South Korea’s Housing Boom Be Stopped? Pressure on Landlords Tests Seoul Market

Can South Korea’s Housing Boom Be Stopped? Pressure on Landlords Tests Seoul Market

A policy push aimed at squeezing multiple-home owners is beginning to flush out listings in some of the most expensive neighborhoods in the country. The question now is whether it will be enough to cool prices that have long defied gravity. “An owner with several properties said he needed to move fast and put the apartment up as a fire

Feb 18 2026
08:00 AM PST
Why Confessing Flaws Is Becoming a Marketing Strategy

Why Confessing Flaws Is Becoming a Marketing Strategy

Photo=Motionelements “I actually have ADHD. I’m emotionally anxious all the time, and my mood swings are huge.” “Here’s the story of how I suddenly screamed at work after my stress from my boss exploded.” Among members of Generation Z, public admissions that once might have been whispered to a close friend are now delivered to millions of strangers online. Revealing

Feb 17 2026
09:00 AM PST